There are many tactics deployed by property developers and their marketing agents during the launch of off-plan properties. The five most commonly seen marketing gimmicks are: 1. Gather a crowd; 2. Create the urgency; 3. Make some noise; 4. Dangle the carrot; and 5. Promise good return. Gimmick 1: Gather a crowd When it comes to buying big ticket items like … [Read more...]
Why developers can sell at future prices
Do you ever wonder why new projects from developers are able to command a large premium in asking price, sometimes up to fifty percent higher than nearby projects built in recent years? Below is an abstract from my interview with a VIP customer (as compared to the usual retail buyers). Me : How do you manage to buy before everyone do? VIP: After developers set the prices, … [Read more...]
All property developers are liars?
I am reading Seth Godin's book 'All Marketers are Liars'. Although I am a veteran marketer myself, being a liar has never crossed my mind. In his book, Godin talks about "the power of telling authentic stories in a low-trust world". I know not everyone who read my posts agree with what I say. But I'm not a property developer, real estate marketer, property agent, … [Read more...]